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Advantage IQ Announces Donato C. Capobianco as General Counsel
Legal Veteran Joins Executive Team

SPOKANE, Wash., Nov. 4, 2010 // -- Advantage IQ, Inc., a leading provider of strategic energy management solutions, announced today the appointment of Donato C. Capobianco, age 38, to the position of senior vice president and general counsel, a new position at the company. In this role, Capobianco will provide legal advice on a wide variety of corporate and commercial matters for Advantage IQ and its subsidiary, Ecos IQ.

"Donato is an important addition to our executive team as we grow the business, leveraging the data we capture for our clients to deliver strategic energy management solutions that impact their bottom line," says Jeff Heggedahl, president and chief executive officer of Advantage IQ. "He brings a sharp technical and legal background with a creative, collaborative and strategic approach. His experience in both retail and energy/utilities uniquely qualifies him to bring both the client and company perspectives to the table. Additionally, his prior legal work in corporate and energy management, as well as bankruptcy and litigation, make him a well-rounded choice to lead our legal team."

Prior to Advantage IQ, Capobianco was senior vice president and general counsel for Hollywood Entertainment Corporation/Movie Gallery, Inc., formerly the second largest North American home entertainment specialty retailer. At Hollywood Entertainment Corporation, Capobianco supervised the legal department, the real estate department and was the head of the company's utility department.

Capobianco earned his Juris Doctor from New York University School of Law. He graduated summa cum laude with his Bachelor of Business Administration degree from the University of Notre Dame.

About Advantage IQ

Advantage IQ partners with Fortune 1000 organizations to maximize business results through the reduction of energy expenses, managing risk and improving environmental performance. These outcomes are achieved through performance reporting, energy supply management, carbon tracking, and expense management. Advantage IQ's patented systems provide online access to critical cost and consumption data that enables informed strategic management. Advantage IQ collaborates with clients to process, measure, analyze and improve resource administration in the key expense categories of energy, telecom, waste and lease. Advantage IQ is the primary non-regulated subsidiary of Avista Corp, NYSE: AVA. For more information about Advantage IQ, visit www.advantageiq.com or call (800)791-7564.

SOURCE Advantage IQ, Inc.

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